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Usability – FAQ Pages

March 9th, 2010

FAQ's

Frequently Asked Questions or FAQ pages are a common web design feature but at times very little thought seems to go into asking, “at whom are they aimed.” When creating a FAQ page the important questions should be what will your audience require, rather than what do I know.

The importance of frequently asked questions is that they do just that and are not seen as content fillers or a miscellaneous keyword dump. These are genuine aids to website usability on not fluff and filler, remember content is king and they can provide a useful resource that people will return to.

If your company works in an every updating sector where things regularly change they should be maintained and updated, making sure the content is still current. It is no good providing answers to 2007’s questions when the market has moved on three years. Read the rest of this entry »

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Tags: FAQ

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Website Tips for the Internet Estate Agent

March 9th, 2010

Real Estate Listing

Forescene know that when customers visit estate agents websites they are looking for specific information. What do realtor customers expect from an estate agents website?

1) House Details, accurate descriptions and local information. If you embolden the property to much buyers will soon realize this when they visit and sellers will when you put the property on your site. Over exaggeration will lead to mistrust.

2) High Quality Photographs, customers want to see what the property looks like before they visit, blurred and obscured shots will not do your site or the sellers cause any favors.

3) FAQ page. Detail the buying and selling process. People do not move home every week and each time the procedure alters a little or they forget how stress causing it can be. Your professionalism is assured if you assist them every step of the way. Read the rest of this entry »

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Tags: Agent, Real Estate, Real Estate Website, realtors

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Marketing to the Talking Crowd

March 8th, 2010

Customer recommendations, staff collaborations and crowdsourcing are the new techniques to sample client awareness and comment. One of the biggest and most informed of any company’s resources are its internal market, its own staff. These are the people who have the greatest interaction with a company’s products and are most likely to have ideas about development and problems.

Increasingly CEO’s are realizing the benefits to be gained from including an internal website application for employees to chatter. Enterprise social networks are an Internet solution to the ideas box and focus forums of yesteryear. They allow project managers to co-ordinate teams, solicit comment and judge progress; Sales forces can operate on a similar level with their customers and production teams, while the management can interact with the workforce.

My Starbucks Idea

Starbucks awareness of this process in 2008 led them to develop the “My Starbucks Idea” website that encourages its employees to discuss ideas for making better business. The next big development is more likely to come from within existing staff members. Read the rest of this entry »

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Tags: employees, My Starbucks Idea, staff

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Making the Most of Your Footer

March 8th, 2010

Making the Most of Your Footer

The footer has received an overhaul of late in web design, previously the bottom of the page was reserved for simple contact information, copyright details. Now however with increased competition for space on business websites and web designers being asked to include ever more features the footer has had a new lease of life.

What uses can the footer be put to?

1) Site Map, the bottom of the page is an easily accessible and navigable location for visitors to find their way around your site.

2) Site Map Link, this is the obvious place customers will look and rather than include the whole site map you could have a link that connects to your map.

3) Contact Information, an oldie but a goodie, at the very least a link to your company address. Read the rest of this entry »

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Ten Social Network Sites for Professionals

March 6th, 2010

Professional Networking

Business web site designers will tell you that to compete effectively in today’s modern market place, you will need to get active. Content rich sites, personal blogs and thoughts, webinars to your audience and online chatter on a social network. Now everyone is familiar with the ubiquitous Facebook but perhaps Facebook is too social for your professional socializing, so here are a few suggestions for alternative networks that might meet your particular niche.

E.Factor is an online community comprised of entrepreneurs that provides support, partnering, financial advice and a virtual market place for the business sector.

Ecademy, a worldwide network of users connected through social media offering knowledge and support as well as social interaction.

Focus “Where business makes decisions” business professionals offer and shared advice with each other on a whole host of topics including, finance, technology, staffing and sales.

Linkedin, a professional business-networking frame, which allows like-minded people to pass on ideas and discuss strategies.

Networking for Professionals, a dynamic combination of business and social networking.

Partner Up provides online support and networking aimed at building relationships for small business owners and entrepreneurs. Read the rest of this entry »

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Tags: business, E.Factor, Ecademy, Focus, Linkedin, Networking for Professionals, Partner Up, Plaxo, social network, Startupnation, Young Entrepreneur

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Increase Your Blog Posting Coverage

March 6th, 2010

Blog Board

Web design companies will tell you that another way of boosting your company’s Internet profile is to publish your journals and articles on blog software sites. This makes the promotion and maintenance of content straightforward.

Forescene advise that by using these sites you can build up a clientele of regular followers and members who will automatically be able to read and sign up for updates and then you can draw them further into your world, where you can create additional leads and customers.

Weblog sites are simple to use and follow pre-selected formats that make the editing, illustrating and layout of articles easy to accomplish. The inclusion of back links to your own website and other related links will improve your ratings, while comments and chat boxes allow your newly found followers to join in the debate on your work. Read the rest of this entry »

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Tags: blog, conte, Web Content, Web page content, writing

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Where Renters, Landlords and Brokers Meet

March 6th, 2010

A newly developed site looks like creating an interesting stir in the Estate Agent sector. Naked Apartments is a free to register site that encourages realtors, brokers, landlords and tenants to make searching and renting easier. The site is a sort of social network for housing where people can advertise their houses and apartments leave comments and set up saved searches. As the site says “renting just got easier.”

Estate Agents and landlords will find it an interesting and useful forum full of possible leads and tenants will have anonymous access to details on properties and other people looking for accommodation.

Naked Apartments

Renters can have a credit check completed so they are ready and cleared before the even find an apartment, they can give accurate opinions of properties they have viewed and talk to other viewers. Contact with landlords and brokers can be anonymous until the renter feels confident in opening up further or there is an apartment they are interested in. Read the rest of this entry »

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Tags: brokers, housing, landlords, Naked Apartments, Real Estate, Real Estate Website, realtors, tenants

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Virtual Trade Fairs

March 6th, 2010

Marketing experts are predicting that there will be a massive rise in the use of virtual tradeshows and fairs to attract new clients. The appeal is obvious and gives companies a number of new opportunities that existing formats cannot. Virtual trade fairs are part web based seminar and part computer game and can be complicated 3D environments or simple page sites around which the visitor navigates.

The more complex systems use the systems developed for such games as “Second Life” where customers produce an avatar and with VOIP can walk around the stalls and talk directly to exhibitors and receive emailed brochures and pamphlets.

Virtual Trade Shows

The benefits of virtual trade fairs are:

Budget restrictions, during tough economic times showing and visiting a virtual show is going to cost a whole lot less than attending a real time event. Travel costs, accommodation, exhibitions booths and promotional materials are all going to be cheaper. Read the rest of this entry »

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