Articles & Tips
Insulate Yourself Against The Chilly Economy
News about our economic situation is ubiquitous. As we approach the Holiday season, generally a time of loose pants and spending, people are tightening their belts...
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Attracting shoppers – Consider Online Display Ads
Online display ads, formerly as “banner ads,” have grown-up. Today’s ads are better targeted to visitors, have increased customer interaction, and utilize technology like flash to provide dynamic compelling alternatives to plain old image ads. . .
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Search Engine Opportunities & Optimization if a Fluctuating Economy
An economic limbo requires a change of focus for online SEO and SEM campaigns.
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98 Days to Get Your E-Commerce Shopping Cart Ready for Christmas
If you start today, you have less than a hundred days before that annual holiday shopping season. If you plan wisely it’s just enough time to get your e-mail and online marketing in gear...
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How To Design a Website Homepage
Your homepage is probably the most important page of your website. It is the first page indexed by search engines and the one most landed on by visitors. Therefore, it’s extremely important to design a page that has value. . .
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Three Simple Things To Improve SEO
Our previous SEO articles have focused on off page factors that improve your SEO opportunities. In this week’s article, we’re going to switch the focus and talk about on page factors...
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Venture Capitalists Bullish on E-Retailers
Even with our struggling economy, venture capitalists are actively exploring investments in online retailers and technology vendors. Venture capitalists are particularly attracted to the latest e-commerce trends that utilize mobile commerce, online video and other rich media, and social networks...
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12 Principles of Effective Website Design
Here you’ll find 12 suggestions that can improve your business website design or provide the tools to get it right from the beginning. Please keep in mind that some of these suggestions require patience, time and quite a lot of planning. However, it’s worth it; using these 12 simple rules, you can achieve outstanding results...
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Create a Successful Business Website – A How to Guide
Your website is as a much a part of your sales team as the smoothest hawker in town. The more time and effort you dedicate to working with and trusting your web design team the better your web design will be. So how can you make sure your website is better than your competitors are? How can you stimulate visitors to becoming users?
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E-Commerce, Shopping Carts, Blogs and Dynamic Database SEO Mistakes
While most business owners by now understand the importance of having an SEO friendly website, few are still implementing it correctly. We SEO specialists spend a lot of time attempting to make existing sites more SEO friendly...
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Does Your Website Copy Promote Your Marketing Strategy?
Often, it’s very hard for business owners to look at their website with anything but the eyes of a proud parent. They see their website as a product of hard work and investments of time and money. And, it is. Unfortunately, they often see their website as extension of themselves. It isn’t...
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