Marketing experts are predicting that there will be a massive rise in the use of virtual tradeshows and fairs to attract new clients. The appeal is obvious and gives companies a number of new opportunities that existing formats cannot. Virtual trade fairs are part web based seminar and part computer game and can be complicated 3D environments or simple page sites around which the visitor navigates.
The more complex systems use the systems developed for such games as “Second Life” where customers produce an avatar and with VOIP can walk around the stalls and talk directly to exhibitors and receive emailed brochures and pamphlets.
Virtual Trade Shows
The benefits of virtual trade fairs are:
Budget restrictions, during tough economic times showing and visiting a virtual show is going to cost a whole lot less than attending a real time event. Travel costs, accommodation, exhibitions booths and promotional materials are all going to be cheaper.
It provides an ideal way to explore new sectors and markets you wouldn’t automatically consider and will not cost the earth to experiment.
For companies trying to reduce their carbon footprint, this is definitely a greener option. You are going to make massive savings and increase your green credentials no end.
An increasing number of upper management come from the computer generation and are just as comfortable in the real world as they are in a virtual one. While virtual exhibitions will never replace the actual excitement and thrill of actual events they are definitely set to become more important alternatives. Forscene’s web designers can help with creating attractive and eye catching exhibition booths and stalls for such events.
Possibly Related Posts:
- Facebook Addresses Privacy Concerns
- Living With Your Website
- Monitizing the News
- Social Recruiting
- Artists in Public View and on the Net
