video spokesperson
Professionally produced online video advertising is becoming more common on websites and social networks these days. Initially many were simple home produced, user generated promotions but now an increasing number of production companies are developing high end, slick clips.
As the technology makes incorporating video films and promos easier, without significant effect on the sites speed, video marketing is gaining traction in the Rich Media sector. With advertising revenue dropping off sharply in many sectors, Internet promotion looks set to increase. Newspapers and television companies all reported a dipping in advertising revenue but costs and technology are making the Internet a more appealing way to directly reach your customers.
Customers are increasingly gathering on social network sites, these are the coffee shops of the Internet, the bulletin board in the cafeteria. Video clips provide an old style cinema trailers before the main event, where you can watch the corporate presentations as well as a clip for the local deli around the corner.
What this affordable technology allows is for companies to produce their own short clips and enter a new medium, which for most business has been unattainable until now. How many local companies could afford to have a video advertisement created before, now exciting, energetic and cleverly thought out messages are populating the web daily.
With broadband becoming the norm this has led multimedia and rich media promotions facing resurgence in popularity. A viral video with a simple url at the end could be all companies need to see massive increase in site visits, customers and sales. The knack is in finding that video that works.
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