Forescene will tell you that one of the first things website designers do is to access the usability and speed of a website. Forescene creative solutions can tell you how to format your site and the best SEO techniques to employ.
Site Usability
If you wish to test your site, type in your homepage URL and time how long it takes to load fully. If your site takes anything greater than two or three seconds and you are risking loosing customers. Before you know it they will have returned to their search list and be looking at somewhere else.
Over the next four seconds they will immediately access the design and style of your site. Does it inspire confidence, it is easy to understand and use. Subconsciously your visitor will instantly decide how your site makes them feel. Is it too busy, is the content relevant, and are there elements that will interest them. Four seconds, so make it obvious to your guests.
The last three seconds will be spent comfortably looking over your site, assessing it in more detail, judging its worth. This is when visitors check for additions they dislike, strange connections, unfamiliar graphics or flash animation. They will also search out the comforting, contact details, and copyright and privacy policies. Ten seconds, how did you do?
Google are masters at understanding web content, this is because they consult with customers and users on a regular basis. Their aim is to consistently improve usability for the user, so if you please your customers, you’ll please Google and in return drive more traffic to your site.
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