It’s a well known fact that people buy with their hearts not their heads, shopping is rarely and intellectual activity. We respond to emotional needs, comfort shopping, retail therapy or buying a little happiness.
The Feel Good Factor
How can you make your website a warm, happy, friendly place that people recognize as somewhere they would want to go. Is it welcoming, with conversationally relaxed text, do you connect emotionally with them.
Do you tell customers about yourself and where you are? Recognition and enmity give visitors a feeling of community and sense they belong at your website. Draw them into the site, look at the site from their point of view, not yours, you need to be answering the visitors needs and desires not pampering to your own ego.
Like shop assistants, ask your customers questions, pages like ‘Help me’ and ‘Frequently asked Questions’ will show you care about their requirements. Meet and greet them, make sure you don’t abruptly just leave them. Ensure you include buttons where they can subscribe to find out more, leave comments or move on to areas that cover topics in more depth. Have points on the page at which you reach out and grab their attention.
Remember you have to connect, engage, listen and motivate your visitors to action. If they do not buy from you this time you need to make sure you can contact them again to entice them back.
Forescene Creative Solutions can advise you on page content, website style and marketing techniques that make your visitors feel happy and contented shoppers.
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