Recent advances in search engine design, more specifically industry leader Google have led SEO critics to claim that it has had its day. The new word in the marketplace is now SEM, search engine marketing. The claim is that Google has become more adept at reading websites and more able to access content. Therefore the traditional key wording and SEO techniques for gaining recognition are to be replaced with more content rich, human-interest pages rather than written for robots text speak.
This will come as no surprise to web designers and copywriters as the argument of content over optimization debate has been long waged online. Marketing has always evolved and this is just the latest step in the promotions cycle. All it will mean is customers getting more prosaic works of fiction rather than a constant rewording of worn out phrases and passages.
While many elements of optimization are sure to remain; after all it still words people use when they make a search. There will however be more emphasis placed on networking and link building as well. Google can evaluate active sites over dormant spectators, encouraging business website designers and website owners to constantly produce new and relevant information to entice customers. Interaction is the main element of the new web, encouraging comment, content and collaboration bringing the world together through sales pitch.
While many commentators do not see this as an immediate change, most acknowledge there is an element of inevitability to it all. Just as seminars became teleseminars and are now webinars, this is just marketing reinventing itself to gain the edge once more.
For more on our Service: Search Engine Optimization , Internet Marketing
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