Google Pagerank
Web designers at Forescene will tell you that if you want to make sure your website lands within the first page of results on a search there is no one sure solution. Designing a website that consistently produces top results in searches requires a number of strategies, that will increase your chances of search engines finding your site. Here are some suggestions.
1) Website Architecture, the site should have a common theme, all pages should be linked and easily accessible. The whole site should feel like completely inter-related and not a jumble of pages.
2) Keywords, research the keywords and phrases relevant to your niche or sector. Optimize your site to include these important words within your pages and target specifically the exact customers you want to attract.
3) Website Accessibility, make sure the bots and spiders can access your site to evaluate it. Ensure your pages are error free and check that search engines can read your site.
4) Links, the more links you have pointing to your site the better in Google’s eyes. These are an indication of the use and popularity of your site. Content related sites and social bookmarking are all important links to develop.
5) Content, high quality, engaging and interesting home, landing and blog pages all increase your rankings. Unique, informative and trustworthy content are the way to drive traffic to your site.
Slight hiccups in these processes can lead to your site falling down the rankings but get these elements right and you will be right up there on page one.
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