Product Reviews
Website designers are becoming increasingly aware of the importance and opportunity that combining the activities of social networking and E-commerce present. There are a growing number of website online that have an in-built community that allows customers, designers, clients and users all to interlink and discuss their specific niche market.
The key to successful E-commerce is to build up a reliable source of members, commentators and people who interact around your site. Allowing them to talk through issues, concerns or hopes will give you immediate access to what they are thinking, address any problems straight way and generate goodwill around your products.
Craft sites like Etsy, Bouf and Fashion4home provide some excellent examples. They all have a showcase element where designs appear in a gallery, a marketplace for purchasing and a member’s community for discussion built in. While entrepreneurs are trying to break into the Facebook, Bebo social scene, perhaps what should be happening is they develop a talking shop of their own.
Cellarthief is just this sort of location, a place where like-minded individuals can talk about their favorite bottle, offer suggestions, food combinations and round the evening off buying a nice bottle of Californian red.
The best business advice always tells you to make yourself the specialist in your market, become the “go to person” if someone has a query. By getting web site designers to include a forum or networking element you can become an educator on your chosen subject, offering suggestions, resolving issues and enhancing your reputation along the way.
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[...] Social networking means different things to different people but if you are one of those people whose idea of relaxing is to enjoy a little retail therapy and meeting your friends then Facebook is rapidly becoming the new trip to the Mall. Social Shopping [...]