Experts predict that 2010 is the year that social media and business finally get off the ground together. There has been a steady growth over the last ten years in social media but it finally looks as though it has formed a part of mainstream business.
What business website designers are finding that more and more companies have stopped observing what the market is doing and now want to participate. The use of sites such at Twitter, Flickr and YouTube are common now for presenting a public face, getting market feedback and dipping their toes into the social media network.
Now they are joining the conversation, CRM teams are finding that it’s not just the concerns of active customers you need to worry about but also the virtual ones, whose comments, thoughts and ideas on your brand can affect the public’s perception of you. Businesses are no longer expected to be passive institutions supplying goods and services but institutions with an active voice.
You can no longer simply develop a company mission statement and feel that is your public duty cleared. Forums, networks, bulletin boards and discussion sites all create an awareness of your company and whether you chose to be involved is up to you. All this blogging, commenting and public discussion has a way of humanising your brand, evolving your message. By putting yourself in direct contact with your customers you can quickly evaluate and better promote your companies image. Designers at Forescene know that businesses need a clear and confident voice on the Internet these days, as an essential element of brand marketing.
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