Our website designers at Forescene are aware of the changes in current consumer activity and the need for greater interaction from companies with their customers. There are a number of golden rules for elements to be included on websites, such as attractive landing or home pages, easy navigation and clear sign posting of where things are located on the site.
It is also important these days to allow for a chance to meet your public, give them an opportunity to comment and join the debate. The easier you make it for people to get involved the more likely they are to take up the challenge.
Clearly mark your social network site, hold online chats so you can get to know people or run a webinar. Pass on the occasional nugget of information for free and it encourages visitors to follow you.
Have a blogging site attached to your main company website. WordPress or Blogger are two useful sites to start writing and publishing from. This gives you a place to generate content to and also build up and develop your client base.
Make recommending and following your site easy, add book marking buttons and RSS feeds, have a simple registration or subscribe process. Having a ready-made audience gives you a good reason to write.
Indicate clearly what your “call to action” is, a commercial site no matter how much chattering, writing or posting is always about bringing in the dollars. Tell customers where they need to go to shop, opt-in or receive bonus deals. At the end of the day you must always be guiding them towards the checkout.
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