Ten Features to include on your Business Website

by January 31st, 2010

checkmark There is a lot of advice about what to do and not to do when setting up a business website, so what features do designers at Forescene recommend you include. Here are ten features and pages that customers will expect to find when visiting most websites.

Clean, fresh and well designed home page.
Personal details page. Who you are, where, what and why?
FAQ, frequently asked questions. Save yourself the time of having to repeat commonly sought after answers, just provide them in an easy to read format.
Contact page, somewhere they can leave a message, or drop you an email with orders, questions or compliments.
Map, if you are expecting people to visit you, include a map of your location, GPS co-ordinates and directions. Make sure directions are easily understood, if they get lost, you’ll be blamed.
Product or service information. While the home page should have a basic outline of your company, there should be more detailed product information pages further in.
Blog, newsletter or updates page. Somewhere you can communicate with your customers, tell them about developments and new products, discounts and events.
Comments area, whether within your blogs or on a forum, allow customer interaction. Build a rapport with your clients.
History page, make yourself human, tell people about yourself. Customers respond better to people not machines.
Sales point. If your in business its to sell something, information, services a product. Have a page where your visitors can easily purchase directly from you, either buying online or submitting and order form.