Customer recommendations, staff collaborations and crowdsourcing are the new techniques to sample client awareness and comment. One of the biggest and most informed of any company’s resources are its internal market, its own staff. These are the people who have the greatest interaction with a company’s products and are most likely to have ideas about development and problems.
Increasingly CEO’s are realizing the benefits to be gained from including an internal website application for employees to chatter. Enterprise social networks are an Internet solution to the ideas box and focus forums of yesteryear. They allow project managers to co-ordinate teams, solicit comment and judge progress; Sales forces can operate on a similar level with their customers and production teams, while the management can interact with the workforce.
My Starbucks Idea
Starbucks awareness of this process in 2008 led them to develop the “My Starbucks Idea” website that encourages its employees to discuss ideas for making better business. The next big development is more likely to come from within existing staff members.
Business commentators are predicting that social media will gain further traction in the workplace and such enterprise and collaborative technologies along with prediction markets and idea platforms will lead to a new culture within companies.
Forescene web designers are able to include such technologies and systems as part of your company’s website features and allow you to communicate and interact directly with all your customers and staff and better judge your position in the marketplace.
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