Google Buzz
Small local businesses can help increase their profiles with very little cost and effort by looking into geo tagging. The latest in Internet marketing tool allows companies to place their details on platforms, which in turn keep customers aware of local service provision.
All of these websites offer real time updates straight to cell phones and enable people to locate business in a particular area. Websites like Twitter, who have their “local trends” feature, Google use “Buzz” and iPhone have the “NearMe” control. These are all linked into GPS to take account of businesses geo-location and allow you to tag your position. Customers in return can make comment and recommendations and you can reward them with offers, and discounts to encourage repeat business.
BrightKite, Gowalla and Loopt are a shoppers guide and social network; you can update your status, check in on locations and activity share with your friends. Foresquare have taken the social networking a stage further and offer a gaming element to visits as well as “Button Badges” as rewards, and MyTown offers a similar form of commercial gaming shopping experience.
These facilities are cheap and simple to use, the offer a great opportunity for companies to expand their local presence and become active players in their communities. A smartphones become ever cheaper to buy, even businesses in the smallest of towns can benefit from geo-tagging. Business chambers of commerce and local business clubs can all add to increase the available information about what’s on offer in your area.
The difference between established provision like Garmin and TomTom is that these are signposts sites, where as the new social geo-locations are interactive, real time commercial conversations.
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