Companies once again failing to make full use of their social networks have hit the headlines, once again proving that lack of communication can lead to a public relations nightmare. Facebook has been fighting a rear guard action all week over their privacy settings, eventually taking the logical step and wheeling Zuckerberg out to put [...]
Living With Your Website
As a business owner you are probably going to be the person who looks at your website the most and so best placed to judge is long term appeal. To encourage and keep repeat visitors your website design needs to remain fresh, active and interesting. You should have a constant flow of new information [...]
Monitizing the News
Forescene have noticed that over the last four years there has been much talk in the news media about monetizing news content. Over priced production costs, loss in advertising revenue and a plummet in sales have led to many newspapers, magazines and periodicals having to access how they operate.
As many initially dabbled with [...]
Things to Avoid in Logo Design
The company logo is the single image that will set you up for branding, this is how people will identify and remember you, so it’s important to get it right. While its not rocket science there are some do’s and don’ts worth mentioning that many people fall foul of in the early days.
Logo must be [...]
Writing for the Web – Article Layout
If you want people to read your important information, put it at the top of the page, start with your conclusions and make your point within the first 100 words. Both humans and search engines rate the initial content of a piece and look for the most significant details first. It is necessary to make [...]
What Should a Website Contain?
Our website designers at Forescene are aware of the changes in current consumer activity and the need for greater interaction from companies with their customers. There are a number of golden rules for elements to be included on websites, such as attractive landing or home pages, easy navigation and clear sign posting of where things [...]
Chatroulette meets Match dot Com
Everyone is familiar with the idea of speed dating, four minutes of awkward embarrassed chat, the bell rings and it all starts over again. For more than a decade now it has been a formula to set up potential dates with a meeting. Well the formula has just entered the digital age with an online [...]
