The company logo is the single image that will set you up for branding, this is how people will identify and remember you, so it’s important to get it right. While its not rocket science there are some do’s and don’ts worth mentioning that many people fall foul of in the early days.
Logo must be [...]
Everyone is familiar with the idea of speed dating, four minutes of awkward embarrassed chat, the bell rings and it all starts over again. For more than a decade now it has been a formula to set up potential dates with a meeting. Well the formula has just entered the digital age with an online [...]
The net is awash with personal recommendation sites. You can rate coffee, hair design, your local shopping mall; it’s all up for grabs. Now Insider Pages, the local business register, has set up a service where you can rate and recommend your local doctors.
The idea is that is will make it easier for people to [...]
More and more research is discovering that people are watching television less and ceasing to read newspapers and magazines. So where are people getting their information, news and entertainment. The Internet of course, so it is with this in mind that a number of companies have conducted successful, alternative advertising campaigns that show how a [...]
What exactly is branding, in its simplest form it is the development of a noun to encompass all the positive attributes of business. Brand names should evoke passion, loyalty and instant recognition.
Even the soccer loving Europeans know of the New York Yankees, Yellow Cabs are synonymous with the Big Apple and throughout the world everyone [...]
The basis of any business is its customer list, the regulars that you rely on for trade. How can you successfully build up a customer database and increase the number of people who subscribe to your website?
Opt-In is a great way of encouraging new business. It gives the user the choice to leave their information [...]
What is the purpose of a logo? It is a bold, simple, iconic image that conveys your company’s brand, the company ethos and purpose. A logo should inspire trust, be immediately recognizable and illicit admiration for customers and competitors.
The rules of logo designs say that for it to be recognizable there are certain characteristic it [...]
