Reading the Web – Patterns
Studies have shown that when people read pages of text they follow an F pattern. Rapidly reading a couple of lines followed by a vertical scan for the next point of interest. When reading a web page or advert where images are predominant they follow a Z shape, starting in the top left and moving [...]
Practice makes perfect
One of the toughest things in most new challenges is commitment. Not unlike any other skill, whether it be soccer, painting, or learning a second language, writing for the web takes dedication.
Writing concise and consistent web articles or blogs takes time and effort. You need to practice regularly as this will improve your speed, skill, [...]
Writing for the Virtual World
Forescene recognize that a lot of businesses go wrong when converting their paper copy promotional material, brochures, display adverts and copy into Internet web pages and are unintentionally forgetting that they are now trying to please two masters.
You need to inform your customers but at the same time provide entertaining content, something easy to read [...]
